ISA Conference


From June 4-6, Institut de Sélection Animale B.V. (ISA), the layer breeding division of Hendrix Genetics organized a world wide sales conference in Cuijk, The Netherlands.

All ISA colleagues with frequent customer contacts were invited. Around 60 participants with 22 different nationalities gathered in Cuijk, a town in the South East of The Netherlands.

Besides the sales people and the management team members also the technical experts, the internal sales department and other people with frequent customer contacts participated. Thijs Hendrix president and Antoon van den Berg CEO of Hendrix Genetics joined the meeting.

The aims of the conference were:
To update the participants on the progress of ISA BV made during the past year. (ISA BV, before: Hendrix Genetics layer breeding division) 
To receive feed back from the participants about the things which went well, and which need further improvement
To refresh peoples mind on the major messages transmitted during the Conference meeting in June 2006
To show  the newly developed housestyle of ISA BV
To learn about the new breeding divisions of Hendrix Genetics: The broiler breeding division Hybro, the turkey breeding division Hybrid, the pig breeding division Hypor and the distribution divisions with SFPA and Plumex.
To know each other better and better
That the motivated ISA team will be able to transfer the right messages to the market

After 3 intensive and very interesting days, the participants concluded that the conference was very successful.